We founded Tooth and Tailz out of the need to care for our pets the same way we care for ourselves. After spending over 25 years as a healthcare entrepreneur and pet parent, founder Michael Evans turned his nutritional and scientific expertise to creating healthy treats for his furry friends. Tooth and Tailz is turning our love for dogs into the development of natural and delicious "Smarter Treats" to keep your pups happy, vibrant and healthy. We are on a mission to improve your dog's health by tapping into their microbiome. SMARTER TREATS and SMARTER WATER are unlike any other pet care products on the market. Instead of killing as much bacteria as possible, our Petliva™ Prebiotics, strengthens beneficial bacteria and weakens the bad bacteria for a naturally-balanced microbiome, resulting in stronger immune, gut and oral health.
Doing Good Stuff
We believe dogs make people happy. By giving back to shelters and providing pet resources and education, our aim to help dogs flourish and live their best lives. Tooth and Tailz happily advocates for fostering, creating dog-healthy foods, and will support pet community services, responsible sourcing and rehoming. We strive to make the world a better place for dogs and their pet parents.